Product life cycle

Have you ever wondered how the materials in your baby's diaper are selected? Or what happens after the diaper is thrown away? Understanding a product's impact means looking at its entire life cycle, from raw materials and production to use and waste management.
 

Materials selected with care

 
Your baby's wellbeing is what matters most to us. We ensure that the materials used in our products are safe for babies' sensitive skin and carefully selected to meet our quality requirements.
 

Looking at the whole life cycle

 
We work to understand and reduce the climate impact associated with our products throughout their life cycle. This includes raw materials, production, transportation, use and waste management. By assessing different stages of a product's life cycle, we can identify opportunities to improve resource efficiency and reduce climate impact over time.
 

What happens after use?

 
In the Nordic countries, used diapers are typically collected with household waste and are often incinerated to generate heat and electricity. A high share of household waste is used for energy recovery in the Nordic region: Sweden 99%, Denmark 98%, Norway 95% and Finland 74%*
 
*Source: Eurostat. (Out of all household waste in the country, recycled material excluded.)
 

Continuous improvements

 
We continue to look for opportunities to improve our products, processes and use of resources over time.
We work together with suppliers to improve resource efficiency throughout our product life cycles. We also explore new materials, packaging solutions and waste management options that can improve resource efficiency in the future.